Alltrade Tools Selects Conduit's Product Catalog and Content Management Solutions to Expand into New Markets

Conduit Internet Technologies, Inc. announced today that Alltrade Tools LLC, a global leader in the design, manufacture, and marketing of tools and shop equipment, has selected Conduit's SmartEnterprise SuiteT (SES) to serve as their central repository of all product content and to drive their customer facing sales, marketing, and support initiatives.

"By partnering with Conduit, Alltrade will be able to rapidly expand beyond their primary markets," said Ethan Zoubek, Conduit's CEO. "Alltrade has a tremendous opportunity to quickly drive increased revenue from their huge product line. Their ability to dynamically deliver real-time product content via the web, and ultimately with dynamically generated print collateral, will help them grow the financial return of their innovative new products." By using Conduit's product content management software, Alltrade will virtually eliminate the redundant efforts and materials that are typical when rapidly growing product lines and markets. This in turn substantially reduces production and sales management costs.

For more information on Conduit's SmartEnterprise Suite of applications and to view online demonstrations, visit Conduit's website at www.conduit-it.com.

About Alltrade

For twenty-five years Alltrade has been producing high-end products that provide convenience, quality and innovation at a fair pair. Alltrade's product line encompasses a full range of hand tools, power tool accessories, mechanics' tools, specialty automotive tools, lubrication equipment, shop service equipment, and lift equipment. Alltrade's global enterprise is headquartered in Long Beach, California.

About Conduit

Conduit is a software company focused on serving the needs of mid-market enterprises that support direct and indirect channels of distribution. Our flagship product, the Conduit SmartEnterprise SuiteT, delivers catalog, eCommerce, aftermarket parts, and print automation solutions - increasing revenue and decreasing costs in your marketing, selling, and support activities. For more information, call 1-800-493-5045, email info@conduit-it.com or visit www.conduit-it.com.